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Differentiate or die :survival in ou...

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Rivkin, Steve, (1947-)

Differentiate or die :survival in our era of killer competition /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Differentiate or die :Jack Trout with Steve Rivkin.
Reminder of title:	survival in our era of killer competition /
Author:	Trout, Jack.
other author:	Rivkin, Steve,
Published:	New York :Wiley,c2000.
Description:	x, 230 p. ;24 cm.
Subject:	Marketing.
ISBN:	0471357642

Differentiate or die :survival in our era of killer competition /
Trout, Jack.

Differentiate or die :survival in our era of killer competition /Jack Trout with Steve Rivkin. - New York :Wiley,c2000. - x, 230 p. ;24 cm.

Includes bibliographical references (p.213-217) and index.

ISBN: 0471357642

LCCN: 99059991 Subjects--Topical Terms:

182957
Marketing.

LC Class. No.: HF5415 / T861 2000

Dewey Class. No.: 658.8

Differentiate or die :survival in our era of killer competition /
LDR:00606nam 2200193 a 450 001 153806
005 19971112154818.0
008 090528s2000 nyu 001 0 eng
010 $a 99059991
020 $a 0471357642
020 $a 0471028924 (pbk.) : $c NT$525
035 $a 00084148
040 $a DLC $c DLC $d DLC
042 $a pcc
050 $a HF5415 $b T861 2000
082 0 0 $2 21 $a 658.8
100 $a Trout, Jack. $3 209995
245 1 0 $a Differentiate or die : $b survival in our era of killer competition / $c Jack Trout with Steve Rivkin.
260 $a New York : $c c2000. $b Wiley,
300 $a x, 230 p. ; $c 24 cm.
504 $a Includes bibliographical references (p.213-217) and index.
650 $a Marketing. $3 182957
650 $a Advertising $x Brand name products. $3 209996
650 $a Brand name products. $3 202795
650 $a Competition. $3 182859
700 $a Rivkin, Steve, $d 1947- $3 209994

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1 records • Pages 1 •
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No. of reservations

320000214678

西方語文圖書區(四樓)

1圖書

一般圖書

HF5415 T861 2000

一般使用(Normal)

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1 records • Pages 1 •
1

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