| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Marketing /William Zikmund, Michael D'Amico. |
| Author: |
Zikmund, William G. |
| other author: |
D'Amico, Michael. |
| Published: |
New York :Wiley,c1984. |
| Description: |
xvi, 734 p., [12] p. of plates :ill. (some col.) ;27 cm. |
| Notes: |
Includes index. |
| Subject: |
Marketing. |
| ISBN: |
0471864935 : |