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Marketing management :an Asian persp...
~
Kotler, Philip.
Marketing management :an Asian perspective /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Marketing management :Philip Kotler ... [et al.]
Reminder of title:
an Asian perspective /
other author:
Kotler, Philip.
Published:
New York :Prentice Hall,1999.
Description:
xvi, 904 p. :ill. ;24 cm.
Subject:
MarketingManagement.
ISBN:
0130109800
Marketing management :an Asian perspective /
Marketing management :
an Asian perspective /Philip Kotler ... [et al.] - 2nd ed. - New York :Prentice Hall,1999. - xvi, 904 p. :ill. ;24 cm.
Includes bibliographical references and indexes.
Assessing marketing's critical role in organizational performance -- Building customer satisfaction through quality, service and value -- Winning markets through market-oriented strategic planning -- Scanning the marketing environment -- Developing new products -- Designing and managing global marketing strategies -- Selecting and managing marketing channels -- Managing direct and online marketing -- Organizing, implementing, evaluating, and controlling merketing activities.
ISBN: 0130109800
Library of Congress -- Jakarta Overseas OfficeS[dollar]46.75
LCCN: 99912609Subjects--Topical Terms:
200067
Marketing
--Management.
Marketing management :an Asian perspective /
LDR
:01194cam 2200241Ia 450
001
157465
003
OCoLC
003
oLC
005
020429120553.0
005
20020429120553.0
008
090528s1999 si a b 001 0 eng d
010
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99912609
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0130109800
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00106526
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Library of Congress -- Jakarta Overseas Office
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S[dollar]46.75
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T4I
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DLC
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VPI
049
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NTUA
090
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HF5415.13
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.M3524 1999
245
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Marketing management :
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an Asian perspective /
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Philip Kotler ... [et al.]
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2nd ed.
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New York :
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Singapore ;
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1999.
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Prentice Hall,
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xvi, 904 p. :
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ill. ;
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24 cm.
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Includes bibliographical references and indexes.
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Assessing marketing's critical role in organizational performance -- Building customer satisfaction through quality, service and value -- Winning markets through market-oriented strategic planning -- Scanning the marketing environment -- Developing new products -- Designing and managing global marketing strategies -- Selecting and managing marketing channels -- Managing direct and online marketing -- Organizing, implementing, evaluating, and controlling merketing activities.
650
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Marketing
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Management.
$3
200067
650
$a
Marketing
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Asia
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Management.
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217352
700
$a
Kotler, Philip.
$3
217351
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西方語文圖書區(四樓)
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2 records • Pages 1 •
1
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320000257412
西方語文圖書區(四樓)
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HF5415.13 M3524 1999
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320000650830
西方語文圖書區(四樓)
1圖書
一般圖書
HF5415.13 M3524 1999 c.2
一般使用(Normal)
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0
2 records • Pages 1 •
1
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