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Marketing management and strategy /

~

Doyle, Peter, (1943 June 23-2003.)

Marketing management and strategy /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing management and strategy /Peter Doyle.
Author:	Doyle, Peter,
Published:	New York :Prentice Hall,1994.
Description:	xvii, 410 p. :col. ill. ;24 cm.
Notes:	Cover title: Marketing management & strategy.
Subject:	Marketing.
ISBN:	0130653500 :

Marketing management and strategy /
Doyle, Peter,1943 June 23-2003.

Marketing management and strategy /Peter Doyle. - New York :Prentice Hall,1994. - xvii, 410 p. :col. ill. ;24 cm.

Cover title: Marketing management & strategy.

Includes bibliographical references and indexes.

ISBN: 0130653500 :$43.90

LCCN: 93030670Subjects--Topical Terms:

182957
Marketing.

LC Class. No.: HF5415 / .D753 1994

Dewey Class. No.: 658.8

Marketing management and strategy /
LDR:00644cam _2200205 a_450 001 158174
005 030702151441.0
005 20030702151441.0
008 090528s1994 nyua b 001 0 eng
010 $a 93030670
020 $a 0130653500 : $c $43.90
035 $a 00113421
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415 $b .D753 1994
082 0 0 $2 20 $a 658.8
100 $a Doyle, Peter, $d 1943 June 23-2003. $3 218847
245 1 0 $a Marketing management and strategy / $c Peter Doyle.
260 $a New York : $c 1994. $b Prentice Hall,
300 $a xvii, 410 p. : $b col. ill. ; $c 24 cm.
500 $a Cover title: Marketing management & strategy.
504 $a Includes bibliographical references and indexes.
650 $a Marketing. $3 182957
740 0 $a Marketing management & strategy.

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HF5415 D753 1994

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