Marketing principles and best practi...
Hoffman, K. Douglas.

 

  • Marketing principles and best practices /
  • Record Type: Language materials, printed : Monograph/item
    Title/Author: Marketing principles and best practices /K. Douglas Hoffman ... [et al.]
    other author: Hoffman, K. Douglas.
    Published: Mason, Ohio :Thomson/South-Western,c2005.
    Description: xlii, 598 p. :col. ill. ;28 cm.
    Notes: Rev. ed. of: Marketing : best practices. 2nd ed. c2003.
    Subject: Marketing.
    ISBN: 0324200447 (Student ed. package)
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