Language:
English
繁體中文
Help
圖資館首頁
Login
Back
Switch To:
Labeled
|
MARC Mode
|
ISBD
Basic marketing :a global-managerial...
~
McCarthy, E. Jerome
Basic marketing :a global-managerial approach /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Basic marketing :William D. Perreault, Jr., E. Jerome McCarthy.
Reminder of title:
a global-managerial approach /
Author:
Perreault, William D.
other author:
McCarthy, E. Jerome
Published:
Boston, Mass. :McGraw-Hill,2005.
Description:
xli, 793 [22] p. :col. ill. ;28 cm.1 CD ROM (4 3/4 in.)
Notes:
McCarthy's name appears first on the earlier edition.
Series:
McGraw-Hill/Irwin series in marketing
Subject:
MarketingManagement.
ISBN:
0072525231 (alk. paper) :
Basic marketing :a global-managerial approach /
Perreault, William D.
Basic marketing :
a global-managerial approach /William D. Perreault, Jr., E. Jerome McCarthy. - 15th ed. - Boston, Mass. :McGraw-Hill,2005. - xli, 793 [22] p. :col. ill. ;28 cm.1 CD ROM (4 3/4 in.) - McGraw-Hill/Irwin series in marketing.
McCarthy's name appears first on the earlier edition.
Includes bibliographical references (p. 725-787) and indexes.
Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
ISBN: 0072525231 (alk. paper) :NT$1180
LCCN: 2004040321Subjects--Topical Terms:
200067
Marketing
--Management.
LC Class. No.: HF5415.13 / .M369 2005
Dewey Class. No.: 658.8
Basic marketing :a global-managerial approach /
LDR
:01073cam _22002534a_450
001
159570
005
040805105335.0
005
20040805105335.0
008
090528s2005 mau b 001 0 eng
010
$a
2004040321
020
$a
0072525231 (alk. paper) :
$c
NT$1180
035
$a
00131820
040
$a
DLC
$c
DLC
$d
DLC
041
$a
eng
042
$a
pcc
050
0 0
$a
HF5415.13
$b
.M369 2005
082
0 0
$2
22
$a
658.8
100
$a
Perreault, William D.
$3
221785
245
1 0
$a
Basic marketing :
$b
a global-managerial approach /
$c
William D. Perreault, Jr., E. Jerome McCarthy.
250
$a
15th ed.
260
$a
Boston, Mass. :
$c
2005.
$b
McGraw-Hill,
300
$a
xli, 793 [22] p. :
$b
col. ill. ;
$c
28 cm.
$e
1 CD ROM (4 3/4 in.)
440
0
$a
McGraw-Hill/Irwin series in marketing
500
$a
McCarthy's name appears first on the earlier edition.
504
$a
Includes bibliographical references (p. 725-787) and indexes.
538
$a
Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
650
$a
Marketing
$x
Management.
$3
200067
700
$a
McCarthy, E. Jerome
$q
(Edmund Jerome)
$3
437097
based on 0 review(s)
ALL
西方語文圖書區(四樓)
流通服務臺(二樓)
Items
2 records • Pages 1 •
1
Inventory Number
Location Name
Item Class
Material type
Call number
Usage Class
Loan Status
No. of reservations
Opac note
Attachments
320000310971
西方語文圖書區(四樓)
1圖書
一般圖書
HF5415.13 M369 2005
一般使用(Normal)
On shelf
0
1 CD-ROM
300080058880
流通服務臺(二樓)
1圖書
書所附之電腦檔
CF HF5415.13 M369 Dk.1 2005
一般使用(Normal)
On shelf
0
2 records • Pages 1 •
1
Reviews
Add a review
and share your thoughts with other readers
Export
pickup library
Processing
...
Change password
Login