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Marketing /

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Kerin, Roger A.

Marketing /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing /Roger A. Kerin ... [et al.].
other author:	Kerin, Roger A.
Published:	New York :McGraw-Hill/Irwin,c2006.
Description:	xlvi, 733 p. :col. ill., col. maps ;29 cm.
Series:	McGraw-Hill/Irwin series in marketing
Subject:	Marketing.
ISBN:	0071116087 (pbk.) :

Marketing /
Marketing /Roger A. Kerin ... [et al.]. - 8th ed. - New York :McGraw-Hill/Irwin,c2006. - xlvi, 733 p. :col. ill., col. maps ;29 cm. - McGraw-Hill/Irwin series in marketing.

Includes bibliographical references (p. 673-700) and indexes.

ISBN: 0071116087 (pbk.) :NT$1100

LCCN: 2004065542Subjects--Topical Terms:

182957
Marketing.

LC Class. No.: HF5415 / .M29474 2006

Dewey Class. No.: 658.8

Marketing /
LDR:00659cam _22002174a_450 001 159608
005 050427142711.0
005 20050427142711.0
008 090528s2006 nyuab b 001 0 eng
010 $a 2004065542
020 $a 0071116087 (pbk.) : $c NT$1100
035 $a 00132259
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HF5415 $b .M29474 2006
082 0 0 $2 22 $a 658.8
245 0 0 $a Marketing / $c Roger A. Kerin ... [et al.].
250 $a 8th ed.
260 $a New York : $c c2006. $b McGraw-Hill/Irwin,
300 $a xlvi, 733 p. : $b col. ill., col. maps ; $c 29 cm.
440 0 $a McGraw-Hill/Irwin series in marketing
504 $a Includes bibliographical references (p. 673-700) and indexes.
650 $a Marketing. $3 182957
700 $a Kerin, Roger A. $3 221824

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HF5415 M29474 2006

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1 records • Pages 1 •
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