| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Marketing management :Philip Kotler ... [et al.]. |
| Reminder of title: |
an Asian perspective / |
| other author: |
Kotler, Philip. |
| Published: |
New York :Prentice Hall,2003. |
| Description: |
xxvi, 771 p. :col. ill. ;26 cm. |
| Subject: |
MarketingManagement. |
| ISBN: |
0131066250 (hard) |