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Basic marketing :a global-managerial...
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McCarthy, E. Jerome
Basic marketing :a global-managerial approach /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Basic marketing :William D. Perreault, Jr., E. Jerome McCarthy.
Reminder of title:
a global-managerial approach /
Author:
Perreault, William D.
other author:
McCarthy, E. Jerome
Published:
Boston, Mass. :McGraw-Hill,2005.
Description:
xli, 793 [22] p. :col. ill. ;28 cm. +1 CD-ROM (4 3/4 in.).
Notes:
McCarthy's name appears first on the earlier edition.
Series:
McGraw-Hill/Irwin series in marketing.
Subject:
MarketingManagement.
ISBN:
0071113320 (alk. paper) (pbk.) :
Basic marketing :a global-managerial approach /
Perreault, William D.
Basic marketing :
a global-managerial approach /William D. Perreault, Jr., E. Jerome McCarthy. - 15th ed. - Boston, Mass. :McGraw-Hill,2005. - xli, 793 [22] p. :col. ill. ;28 cm. +1 CD-ROM (4 3/4 in.). - McGraw-Hill/Irwin series in marketing..
McCarthy's name appears first on the earlier edition.
Includes bibliographical references (p. 725-787) and indexes.
Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
ISBN: 0071113320 (alk. paper) (pbk.) :NT$1167
LCCN: 2004040321Subjects--Topical Terms:
200067
Marketing
--Management.
LC Class. No.: HF5415.13 / 2005
Dewey Class. No.: 658.8
Basic marketing :a global-managerial approach /
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a global-managerial approach /
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William D. Perreault, Jr., E. Jerome McCarthy.
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2005.
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col. ill. ;
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McCarthy's name appears first on the earlier edition.
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Includes bibliographical references (p. 725-787) and indexes.
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Systems requirements for accompanying computer disk: Windows 98 or higher; Pentium 400 MHz or faster; 16-Bit stereo sound card; 16 Bit or better video card; 64 MB or more of system memory; 8x speed for higher CD-ROM Drive.
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McCarthy, E. Jerome
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(Edmund Jerome)
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437097
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西方語文圖書區(四樓)
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Items
2 records • Pages 1 •
1
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320000312803
西方語文圖書區(四樓)
1圖書
一般圖書
HF5415.13 P455 2005
一般使用(Normal)
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0
with 1 CD-ROM (4 3/4 in.)
300080073228
流通服務臺(二樓)
1圖書
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CF HF5415.13 P455 Dk.1 2005
一般使用(Normal)
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0
2 records • Pages 1 •
1
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