| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Marketing management /Russell S. Winer. |
| Author: |
Winer, Russell S. |
| Published: |
Upper Saddle River, NJ :Pearson Prentice Hall,c2004. |
| Description: |
xxv, 481 p. :ill. ;28 cm. |
| Notes: |
"Pearson International Edition" - p. [4] of cover. |
| Subject: |
MarketingManagement. |
| ISBN: |
0131228013 (pbk.) : |