| 紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
| 正題名/作者: |
Advertising /Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
| 作者: |
O'Guinn, Thomas C. |
| 其他作者: |
Allen, Chris T. |
| 出版者: |
Cincinnati :South-Western College Pub.,c2000. |
| 面頁冊數: |
xxxvii, 694 p. :col. ill. ;29 cm. |
| 附註: |
"Web site addresses": p. 649-654. |
| 附註: |
Supplementary multimedia instructional materials are available to accompany the text. |
| 標題: |
Advertising. |
| ISBN: |
0324006616 (hardcover) : |