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Advertising :principles & practice /
~
Burnett, John, (1944-)
Advertising :principles & practice /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Advertising :William Wells, Sandra Moriarty, John Burnett.
Reminder of title:
principles & practice /
remainder title:
Advertising : principles and practice
Author:
Wells, William,
other author:
Burnett, John,
Published:
Upper Saddle River, N.J. :Pearson/Prentice Hall,c2006.
Description:
xxxi, 592 p. ;col. ill. ;29 cm.
Subject:
Advertising.
ISBN:
0131465600 :
Advertising :principles & practice /
Wells, William,1926-
Advertising :
principles & practice /Advertising : principles and practiceWilliam Wells, Sandra Moriarty, John Burnett. - 7th ed. - Upper Saddle River, N.J. :Pearson/Prentice Hall,c2006. - xxxi, 592 p. ;col. ill. ;29 cm.
Includes bibliographical references (p. 575-580) and index.
ISBN: 0131465600 :NT4323
LCCN: 2005047639Subjects--Topical Terms:
191710
Advertising.
LC Class. No.: HF5823 / .W455 2006
Dewey Class. No.: 659.1
Advertising :principles & practice /
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principles & practice /
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William Wells, Sandra Moriarty, John Burnett.
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Advertising : principles and practice
250
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7th ed.
260
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Upper Saddle River, N.J. :
$c
c2006.
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Pearson/Prentice Hall,
300
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xxxi, 592 p. ;
$b
col. ill. ;
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29 cm.
504
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Includes bibliographical references (p. 575-580) and index.
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Advertising.
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191710
700
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Burnett, John,
$d
1944-
$3
238960
700
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Moriarty, Sandra E.
$q
(Sandra Ernst).
$3
436694
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西方語文圖書區(四樓)
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1 records • Pages 1 •
1
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Attachments
320000343576
西方語文圖書區(四樓)
1圖書
一般圖書
HF5823 W456 2006
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0
1 records • Pages 1 •
1
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