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Advertising today /

~

Berger, Warren.

Advertising today /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Advertising today /Warren Berger.
Author:	Berger, Warren.
Published:	London :Phaidon,2004.
Description:	512 p. :ill. (some col.) ;30 cm.
Subject:	Advertising.
ISBN:	0714843873 (pbk.) :

Advertising today /
Berger, Warren.

Advertising today /Warren Berger. - London :Phaidon,2004. - 512 p. :ill. (some col.) ;30 cm.

Includes bibliographical references (p. 494-499) and index.

Introduction : why advertising matters, honestly -- When ads got smart -- A new visual language emerges -- The cinematic new wave of commercials -- Nike and the postmodern ad revolution -- The rise of "oddvertising" -- Pushing the limits -- The faces of advertising -- Advertising as an agent of social change -- The new commandments -- Dreams of cream -- The new global hot spots -- Guerilla advertising : taking it to the streets -- The next wave.

ISBN: 0714843873 (pbk.) :NT1705

LCCN: 2004304321

Nat. Bib. No.: GBA4-Z1099Subjects--Topical Terms:

191710
Advertising.

LC Class. No.: HF5823 / .B439 2004

Dewey Class. No.: 659.1

Advertising today /
LDR:01034cam 2200205 a 450 001 168191
005 20050114072649.0
008 090528s2006 enka b 001 0 eng d
010 $a 2004304321
015 $a GBA4-Z1099
020 $a 0714843873 (pbk.) : $c NT1705
035 $a 00201173
040 $a GZT $c GZT $d DLC $d UKM
042 $a lccopycat
050 0 0 $a HF5823 $b .B439 2004
082 0 4 $2 22 $a 659.1
100 $a Berger, Warren. $3 239209
245 1 0 $a Advertising today / $c Warren Berger.
260 $a London : $c 2004. $b Phaidon,
300 $a 512 p. : $b ill. (some col.) ; $c 30 cm.
504 $a Includes bibliographical references (p. 494-499) and index.
505 0 $a Introduction : why advertising matters, honestly -- When ads got smart -- A new visual language emerges -- The cinematic new wave of commercials -- Nike and the postmodern ad revolution -- The rise of "oddvertising" -- Pushing the limits -- The faces of advertising -- Advertising as an agent of social change -- The new commandments -- Dreams of cream -- The new global hot spots -- Guerilla advertising : taking it to the streets -- The next wave.
650 $a Advertising. $3 191710
650 $a Advertising $3 282745
650 $a Advertising $x History. $3 238488
650 $a Art and industry. $3 239211

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2 records • Pages 1 •
1

Inventory Number

No. of reservations

320000344855

特大本圖書區(四樓)

1圖書

一般圖書

HF5823 B496 2006

一般使用(Normal)

On shelf

0

320000393126

特大本圖書區(四樓)

1圖書

一般圖書

HF5823 B496 2006 c.2

一般使用(Normal)

On shelf

0

2 records • Pages 1 •
1

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