| 紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
| 正題名/作者: |
Marketing warfare /Al Ries & Jack Trout. |
| 作者: |
Ries, Al. |
| 其他作者: |
Trout, Jack. |
| 出版者: |
New York :McGraw-Hill,c2006. |
| 面頁冊數: |
viii, 216 p. :ill., map ;21 cm. |
| 附註: |
Includes index. |
| 標題: |
Marketing. |
| ISBN: |
0071460829 (alk. paper) : |