| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Marketing warfare /Al Ries & Jack Trout. |
| Author: |
Ries, Al. |
| other author: |
Trout, Jack. |
| Published: |
New York :McGraw-Hill,c2006. |
| Description: |
viii, 216 p. :ill., map ;21 cm. |
| Notes: |
Includes index. |
| Subject: |
Marketing. |
| ISBN: |
0071460829 (alk. paper) : |