| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Marketing /Charles W. Lamb, Jr., Joseph F. Hair, Jr., Carl McDaniel. |
| Author: |
Lamb, Charles W. |
| other author: |
Hair, Joseph F. |
| Published: |
Cincinnati, Ohio :South-Western Publishing,c1996. |
| Description: |
liii, 890 p. :ill. (some col.), col. maps ;29 cm. |
| Notes: |
Rev. ed. of: Principles of marketing, 1993. |
| Subject: |
Marketing. |
| ISBN: |
0538849487 |