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Consumer behavior and marketing stra...

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Olson, Jerry C. (1944-)

Consumer behavior and marketing strategy /J. Paul Peter, Jerry C. Olson.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Consumer behavior and marketing strategy /
Reminder of title:	J. Paul Peter, Jerry C. Olson.
Author:	Peter, J. Paul.
other author:	Olson, Jerry C.
Published:	Boston :McGraw-Hill,c2002.
Description:	xxvi, 582 p., [24] p. of plates :ill. (some col.) ;27 cm.
Series:	McGraw-Hill/Irwin series in marketing.
Subject:	Marketing.
ISBN:	0072410647 (alk. paper)

Consumer behavior and marketing strategy /J. Paul Peter, Jerry C. Olson.
Peter, J. Paul.

Consumer behavior and marketing strategy /J. Paul Peter, Jerry C. Olson. - 6th ed. - Boston :McGraw-Hill,c2002. - xxvi, 582 p., [24] p. of plates :ill. (some col.) ;27 cm. - McGraw-Hill/Irwin series in marketing..

Includes bibliographical references and index.

ISBN: 0072410647 (alk. paper)

LCCN: 2001031482Subjects--Topical Terms:

182957
Marketing.

LC Class. No.: HF5415.3 / .P468 2001

Dewey Class. No.: 658.8342 / Pe

Consumer behavior and marketing strategy /J. Paul Peter, Jerry C. Olson.
LDR:00707cam _22002294a_450 001 171709
005 020907181747.0
005 20020907181747.0
008 090528s2002 mauaf b 001 0 eng
010 $a 2001031482
020 $a 0072410647 (alk. paper)
035 $a 00259048
040 $a DLC $c DLC $d DLC
041 $a eng
042 $a pcc
050 0 0 $a HF5415.3 $b .P468 2001
082 0 4 $a 658.8342 $b Pe
100 $a Peter, J. Paul. $3 218655
245 1 0 $a Consumer behavior and marketing strategy / $b J. Paul Peter, Jerry C. Olson.
250 $a 6th ed.
260 $a Boston : $c c2002. $b McGraw-Hill,
300 $a xxvi, 582 p., [24] p. of plates : $b ill. (some col.) ; $c 27 cm.
440 0 $a McGraw-Hill/Irwin series in marketing.
504 $a Includes bibliographical references and index.
650 $a Marketing. $3 182957
650 $a Consumer behavior. $3 185170
700 $a Olson, Jerry C. $q (Jerry Corrie), $d 1944- $3 380925

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2 records • Pages 1 •
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Inventory Number

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320000152167

西方語文圖書區(四樓)

1圖書

一般圖書

HF5415.3 P478 2001

一般使用(Normal)

On shelf

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320000701245

西方語文圖書區(四樓)

1圖書

一般圖書

HF5415.3 P478 2002 c.2

一般使用(Normal)

On shelf

0

2 records • Pages 1 •
1

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