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Business marketing :connecting strat...
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Dwyer, F. Robert
Business marketing :connecting strategy, relationships, and learning /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Business marketing :F. Robert Dwyer, John F. Tanner, Jr.
Reminder of title:
connecting strategy, relationships, and learning /
Author:
Dwyer, F. Robert
other author:
Tanner, John F.
Published:
Boston, Mass. :McGraw-Hill,c2006.
Description:
xxix, 683 p. :ill., charts ;26 cm.
Series:
McGraw-Hill/Irwin series in marketing
Subject:
Marketing.
ISBN:
0072865784 (alk. paper) :
Business marketing :connecting strategy, relationships, and learning /
Dwyer, F. Robert
Business marketing :
connecting strategy, relationships, and learning /F. Robert Dwyer, John F. Tanner, Jr. - 3rd ed. - Boston, Mass. :McGraw-Hill,c2006. - xxix, 683 p. :ill., charts ;26 cm. - McGraw-Hill/Irwin series in marketing.
Includes bibliographical references (p. 652-660) and index.
ISBN: 0072865784 (alk. paper) :NT$4250
LCCN: 2004058191Subjects--Topical Terms:
182957
Marketing.
LC Class. No.: HF5415 / .D993 2006
Dewey Class. No.: 658.8
Business marketing :connecting strategy, relationships, and learning /
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0072865784 (alk. paper) :
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Business marketing :
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connecting strategy, relationships, and learning /
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F. Robert Dwyer, John F. Tanner, Jr.
250
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3rd ed.
260
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Boston, Mass. :
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c2006.
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McGraw-Hill,
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xxix, 683 p. :
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ill., charts ;
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26 cm.
440
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McGraw-Hill/Irwin series in marketing
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Includes bibliographical references (p. 652-660) and index.
650
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Marketing.
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182957
700
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Tanner, John F.
$3
234023
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1 records • Pages 1 •
1
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320000217531
西方語文圖書區(四樓)
1圖書
一般圖書
HF5415 D993 2006
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1 records • Pages 1 •
1
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