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Essentials of marketing :a global-ma...
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McCarthy, E. Jerome
Essentials of marketing :a global-managerial approach /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Essentials of marketing :William D. Perreault, Jr., E. Jerome McCarthy.
Reminder of title:
a global-managerial approach /
Author:
Perreault, William D.
other author:
McCarthy, E. Jerome
Published:
Boston, Mass. :McGraw-Hill/Irwin,c2006.
Description:
1 v. (various pagings) :col. ill. ;28 cm. +1 CD-ROM (4 3/4 in.) + 1 manual (215 p. : ill. ; 26 cm.)
Notes:
Accoompanied by : Applications in basic marketing : clippings from the popular business press.
Series:
McGraw-Hill/Irwin series in marketing
Subject:
Marketing.
ISBN:
0072864710 (pbk. : manual)
Essentials of marketing :a global-managerial approach /
Perreault, William D.
Essentials of marketing :
a global-managerial approach /William D. Perreault, Jr., E. Jerome McCarthy. - 10th ed. - Boston, Mass. :McGraw-Hill/Irwin,c2006. - 1 v. (various pagings) :col. ill. ;28 cm. +1 CD-ROM (4 3/4 in.) + 1 manual (215 p. : ill. ; 26 cm.) - McGraw-Hill/Irwin series in marketing.
Accoompanied by : Applications in basic marketing : clippings from the popular business press.
Includes bibliographical references and indexes.
ISBN: 0072864710 (pbk. : manual)
LCCN: 2005043864Subjects--Topical Terms:
182957
Marketing.
LC Class. No.: HF5415 / .P455 2006
Dewey Class. No.: 658.8
Essentials of marketing :a global-managerial approach /
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0072864710 (pbk. : manual)
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a global-managerial approach /
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William D. Perreault, Jr., E. Jerome McCarthy.
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10th ed.
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Boston, Mass. :
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c2006.
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McGraw-Hill/Irwin,
300
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1 v. (various pagings) :
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col. ill. ;
$c
28 cm. +
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1 CD-ROM (4 3/4 in.) + 1 manual (215 p. : ill. ; 26 cm.)
440
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McGraw-Hill/Irwin series in marketing
500
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Accoompanied by : Applications in basic marketing : clippings from the popular business press.
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Includes bibliographical references and indexes.
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Marketing.
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McCarthy, E. Jerome
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(Edmund Jerome)
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Applications in basic marketing : clippings from the popular business press.
based on 0 review(s)
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西方語文圖書區(四樓)
流通服務臺(二樓)
Items
3 records • Pages 1 •
1
Inventory Number
Location Name
Item Class
Material type
Call number
Usage Class
Loan Status
No. of reservations
Opac note
Attachments
320000179749
西方語文圖書區(四樓)
1圖書
一般圖書
HF5415 P455 2006
一般使用(Normal)
On shelf
0
1 CD-ROM
320000179756
西方語文圖書區(四樓)
1圖書
一般圖書
HF5415 P455 2006
一般使用(Normal)
On shelf
0
300080135431
流通服務臺(二樓)
1圖書
書所附之電腦檔
CF HF5415 P455 Dk.1 2006
一般使用(Normal)
On shelf
0
3 records • Pages 1 •
1
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