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Essentials of marketing :a global-ma...
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McCarthy, E. Jerome
Essentials of marketing :a global-managerial approach /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Essentials of marketing :William D. Perreault, Jr., E. Jerome McCarthy.
其他題名:
a global-managerial approach /
作者:
Perreault, William D.
其他作者:
McCarthy, E. Jerome
出版者:
Boston, Mass. :McGraw-Hill/Irwin,c2006.
面頁冊數:
1 v. (various pagings) :col. ill. ;28 cm. +1 CD-ROM (4 3/4 in.) + 1 manual (215 p. : ill. ; 26 cm.)
附註:
Accoompanied by : Applications in basic marketing : clippings from the popular business press.
叢書名:
McGraw-Hill/Irwin series in marketing
標題:
Marketing.
ISBN:
0072864710 (pbk. : manual)
Essentials of marketing :a global-managerial approach /
Perreault, William D.
Essentials of marketing :
a global-managerial approach /William D. Perreault, Jr., E. Jerome McCarthy. - 10th ed. - Boston, Mass. :McGraw-Hill/Irwin,c2006. - 1 v. (various pagings) :col. ill. ;28 cm. +1 CD-ROM (4 3/4 in.) + 1 manual (215 p. : ill. ; 26 cm.) - McGraw-Hill/Irwin series in marketing.
Accoompanied by : Applications in basic marketing : clippings from the popular business press.
Includes bibliographical references and indexes.
ISBN: 0072864710 (pbk. : manual)
LCCN: 2005043864Subjects--Topical Terms:
182957
Marketing.
LC Class. No.: HF5415 / .P455 2006
Dewey Class. No.: 658.8
Essentials of marketing :a global-managerial approach /
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