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Marketing strategy :a decision-focus...

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Walker, Orville C.

Marketing strategy :a decision-focused approach /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing strategy :Orville C. Walker, Jr. ... [et al.].
Reminder of title:	a decision-focused approach /
other author:	Walker, Orville C.
Published:	Boston :McGraw-Hill Irvin,c2006.
Description:	xx, 346 p. :ill. (some col.) ;26 cm.
Notes:	Includes bibliographical references and indexes.
Subject:	MarketingManagement.
Online resource:	http://www.loc.gov/catdir/enhancements/fy0618/2004059292-t.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0618/2004059292-d.html
ISBN:	0072961902 (pbk. : alk. paper) :

Marketing strategy :a decision-focused approach /
Marketing strategy :a decision-focused approach /Orville C. Walker, Jr. ... [et al.]. - 5th ed. - Boston :McGraw-Hill Irvin,c2006. - xx, 346 p. :ill. (some col.) ;26 cm.

Includes bibliographical references and indexes.

ISBN: 0072961902 (pbk. : alk. paper) :NT$3122

LCCN: 2004059292Subjects--Topical Terms:

200067
Marketing
--Management.

LC Class. No.: HF5415.13 / .M345 2006

Dewey Class. No.: 658.8

Marketing strategy :a decision-focused approach /
LDR:00976nam 2200229 a 450 001 173832
005 19980623121533.0
008 090528s2005 maua 001 0 eng
010 $a 2004059292
020 $a 0072961902 (pbk. : alk. paper) : $c NT$3122
035 $a 00272833
040 $a DLC $c DLC $d DLC
041 0 $a eng
042 $a pcc
050 0 0 $a HF5415.13 $b .M345 2006
082 0 0 $2 22 $a 658.8
245 0 0 $a Marketing strategy : $b a decision-focused approach / $c Orville C. Walker, Jr. ... [et al.].
250 $a 5th ed.
260 $a Boston : $c c2006. $b McGraw-Hill Irvin,
300 $a xx, 346 p. : $b ill. (some col.) ; $c 26 cm.
500 $a Includes bibliographical references and indexes.
650 $a Marketing $x Management. $3 200067
700 $a Walker, Orville C. $3 250865
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy0618/2004059292-t.html $z http://www.loc.gov/catdir/enhancements/fy0618/2004059292-t.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0618/2004059292-d.html $z http://www.loc.gov/catdir/enhancements/fy0618/2004059292-d.html

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Items

1 records • Pages 1 •
1

Inventory Number

No. of reservations

320000179798

西方語文圖書區(四樓)

1圖書

一般圖書

HF5415.13 M345 2006

一般使用(Normal)

On shelf

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1 records • Pages 1 •
1

Multimedia

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http://www.loc.gov/catdir/enhancements/fy0618/2004059292-t.html
http://www.loc.gov/catdir/enhancements/fy0618/2004059292-d.html

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