國立高雄大學圖資館 |

Language: English

Back

Consumer insight :how to use data an...

Bond, Alison.

Consumer insight :how to use data and market research to get closer to your customer /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Consumer insight :[edited by] Merlin Stone, Alison Bond & Bryan Foss.
Reminder of title:	how to use data and market research to get closer to your customer /
other author:	Stone, Merlin,
Published:	London ;Kogan Page, c2004.
Description:	xv, 288 p. :ill. ;24 cm.
Subject:	Customer relationsManagement.
Online resource:	http://www.loc.gov/catdir/toc/ecip0419/2004014622.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0715/2004014622-d.html
ISBN:	0749442921 (pbk.)

Consumer insight :how to use data and market research to get closer to your customer /
Consumer insight :how to use data and market research to get closer to your customer /[edited by] Merlin Stone, Alison Bond & Bryan Foss. - London ;Kogan Page, c2004. - xv, 288 p. :ill. ;24 cm. - Market research in practice. - Market research in practice series..

Includes bibliographical references and index.

ISBN: 0749442921 (pbk.)

LCCN: 2004014622Subjects--Topical Terms:

202165
Customer relations
--Management.

LC Class. No.: HF5415.5 / .C6625 2004

Dewey Class. No.: 658.8/34

Consumer insight :how to use data and market research to get closer to your customer /
LDR:01024cam _22002414a_450 001 174016
005 070508125349.0
005 20070508125349.0
008 090528s2004 enka b 001 0 eng
010 $a 2004014622
020 $a 0749442921 (pbk.)
035 $a 00276940
040 $a DLC $c DLC $d DLC
041 $a eng
042 $a pcc
050 0 0 $a HF5415.5 $b .C6625 2004
082 0 0 $2 22 $a 658.8/34
245 0 0 $a Consumer insight : $b how to use data and market research to get closer to your customer / $c [edited by] Merlin Stone, Alison Bond & Bryan Foss.
260 $a London ; $a Sterling, Va. $b Kogan Page, c2004.
300 $a xv, 288 p. : $b ill. ; $c 24 cm.
490 1 $a Market research in practice
504 $a Includes bibliographical references and index.
650 $a Customer relations $x Management. $3 202165
650 $a Marketing research. $3 200345
650 $a Database marketing. $3 206834
700 $a Stone, Merlin, $d 1948- $3 243341
700 $a Bond, Alison. $3 251268
700 $a Foss, Bryan. $3 243342
830 $a Market research in practice series. $3 251269
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip0419/2004014622.html $z http://www.loc.gov/catdir/toc/ecip0419/2004014622.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0715/2004014622-d.html $z http://www.loc.gov/catdir/enhancements/fy0715/2004014622-d.html