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Consumer insight :how to use data an...

Bond, Alison.

Consumer insight :how to use data and market research to get closer to your customer /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Consumer insight :[edited by] Merlin Stone, Alison Bond & Bryan Foss.
其他題名:	how to use data and market research to get closer to your customer /
其他作者:	Stone, Merlin,
出版者:	London ;Kogan Page, c2004.
面頁冊數:	xv, 288 p. :ill. ;24 cm.
標題:	Customer relationsManagement.
電子資源:	http://www.loc.gov/catdir/toc/ecip0419/2004014622.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0715/2004014622-d.html
ISBN:	0749442921 (pbk.)

Consumer insight :how to use data and market research to get closer to your customer /
Consumer insight :how to use data and market research to get closer to your customer /[edited by] Merlin Stone, Alison Bond & Bryan Foss. - London ;Kogan Page, c2004. - xv, 288 p. :ill. ;24 cm. - Market research in practice. - Market research in practice series..

Includes bibliographical references and index.

ISBN: 0749442921 (pbk.)

LCCN: 2004014622Subjects--Topical Terms:

202165
Customer relations
--Management.

LC Class. No.: HF5415.5 / .C6625 2004

Dewey Class. No.: 658.8/34

Consumer insight :how to use data and market research to get closer to your customer /
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