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The advertised mind :groundbreaking ...

Du Plessis, Erik.

The advertised mind :groundbreaking insights into how our brains respond to advertising /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The advertised mind :Erik du Plessis.
Reminder of title:	groundbreaking insights into how our brains respond to advertising /
Author:	Du Plessis, Erik.
Published:	London ;Kogan Page,2005.
Description:	xxiv, 232 p. :ill. ;25 cm.
Notes:	"Millward Brown."
Notes:	An expanded and updated new work based on Reclame en ons brein, originally published in Dutch by Samsom (Alphen aan den Rijn, Netherlands, 2001).
Subject:	AdvertisingPsychological aspects.
Online resource:	http://www.loc.gov/catdir/toc/ecip056/2005001178.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
ISBN:	0749443669 (alk. paper)

The advertised mind :groundbreaking insights into how our brains respond to advertising /
Du Plessis, Erik.

The advertised mind :groundbreaking insights into how our brains respond to advertising /Erik du Plessis. - London ;Kogan Page,2005. - xxiv, 232 p. :ill. ;25 cm.

"Millward Brown."

Includes bibliographical references (p. [221]-226) and index.

ISBN: 0749443669 (alk. paper)

LCCN: 2005001178Subjects--Topical Terms:

239274
Advertising
--Psychological aspects.

LC Class. No.: HF5822 / .D8 2005

Dewey Class. No.: 659.1/01/9

The advertised mind :groundbreaking insights into how our brains respond to advertising /
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100 $a Du Plessis, Erik. $3 251271
240 1 0 $a Reclame en ons brein. $l English
245 1 4 $a The advertised mind : $b groundbreaking insights into how our brains respond to advertising / $c Erik du Plessis.
260 $a London ; $a Sterling, Va. : $c 2005. $b Kogan Page,
300 $a xxiv, 232 p. : $b ill. ; $c 25 cm.
500 $a "Millward Brown."
500 $a An expanded and updated new work based on Reclame en ons brein, originally published in Dutch by Samsom (Alphen aan den Rijn, Netherlands, 2001).
504 $a Includes bibliographical references (p. [221]-226) and index.
650 $a Advertising $x Psychological aspects. $3 239274
650 $a Advertising $x Research. $3 251272
650 $a Human information processing $x Research. $3 251273
710 $a Millward Brown (Firm) $3 251270
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