Language:
English
繁體中文
Help
圖資館首頁
Login
Back
Switch To:
Labeled
|
MARC Mode
|
ISBD
The advertised mind :groundbreaking ...
~
Du Plessis, Erik.
The advertised mind :groundbreaking insights into how our brains respond to advertising /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
The advertised mind :Erik du Plessis.
Reminder of title:
groundbreaking insights into how our brains respond to advertising /
Author:
Du Plessis, Erik.
Published:
London ;Kogan Page,2005.
Description:
xxiv, 232 p. :ill. ;25 cm.
Notes:
"Millward Brown."
Notes:
An expanded and updated new work based on Reclame en ons brein, originally published in Dutch by Samsom (Alphen aan den Rijn, Netherlands, 2001).
Subject:
AdvertisingPsychological aspects.
Online resource:
http://www.loc.gov/catdir/toc/ecip056/2005001178.html
Online resource:
http://www.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
ISBN:
0749443669 (alk. paper)
The advertised mind :groundbreaking insights into how our brains respond to advertising /
Du Plessis, Erik.
The advertised mind :
groundbreaking insights into how our brains respond to advertising /Erik du Plessis. - London ;Kogan Page,2005. - xxiv, 232 p. :ill. ;25 cm.
"Millward Brown."
Includes bibliographical references (p. [221]-226) and index.
ISBN: 0749443669 (alk. paper)
LCCN: 2005001178Subjects--Topical Terms:
239274
Advertising
--Psychological aspects.
LC Class. No.: HF5822 / .D8 2005
Dewey Class. No.: 659.1/01/9
The advertised mind :groundbreaking insights into how our brains respond to advertising /
LDR
:01223cam _22002654a_450
001
174017
005
070508134206.0
005
20070508134206.0
008
090528s2005 enka b 001 0 eng
010
$a
2005001178
020
$a
0749443669 (alk. paper)
035
$a
00276942
040
$a
DLC
$c
DLC
$d
DLC
041
1
$a
eng
$h
dut
042
$a
pcc
050
0 0
$a
HF5822
$b
.D8 2005
082
0 0
$2
22
$a
659.1/01/9
100
$a
Du Plessis, Erik.
$3
251271
240
1 0
$a
Reclame en ons brein.
$l
English
245
1 4
$a
The advertised mind :
$b
groundbreaking insights into how our brains respond to advertising /
$c
Erik du Plessis.
260
$a
London ;
$a
Sterling, Va. :
$c
2005.
$b
Kogan Page,
300
$a
xxiv, 232 p. :
$b
ill. ;
$c
25 cm.
500
$a
"Millward Brown."
500
$a
An expanded and updated new work based on Reclame en ons brein, originally published in Dutch by Samsom (Alphen aan den Rijn, Netherlands, 2001).
504
$a
Includes bibliographical references (p. [221]-226) and index.
650
$a
Advertising
$x
Psychological aspects.
$3
239274
650
$a
Advertising
$x
Research.
$3
251272
650
$a
Human information processing
$x
Research.
$3
251273
710
$a
Millward Brown (Firm)
$3
251270
856
4 1
$3
Table of contents
$u
http://www.loc.gov/catdir/toc/ecip056/2005001178.html
$z
http://www.loc.gov/catdir/toc/ecip056/2005001178.html
856
4 2
$3
Publisher description
$u
http://www.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
$z
http://www.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
based on 0 review(s)
ALL
西方語文圖書區(四樓)
Items
1 records • Pages 1 •
1
Inventory Number
Location Name
Item Class
Material type
Call number
Usage Class
Loan Status
No. of reservations
Opac note
Attachments
320000178162
西方語文圖書區(四樓)
1圖書
一般圖書
HF5822 D812 2005
一般使用(Normal)
On shelf
0
1 records • Pages 1 •
1
Multimedia
Multimedia file
http://www.loc.gov/catdir/toc/ecip056/2005001178.html
http://www.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
Reviews
Add a review
and share your thoughts with other readers
Export
pickup library
Processing
...
Change password
Login