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書目資訊
主題
Advertising - Psychological aspects.
概要
作品:
8 作品在 5 項出版品 5 種語言
書目資訊
The age of manipulation :the con in confidence, the sin in sincere /
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(書目-語言資料,印刷品)
The advertised mind :groundbreaking insights into how our brains respond to advertising /
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(書目-語言資料,印刷品)
Advertising and the mind of the consumer :what works, what doesn't, and why /
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(書目-語言資料,印刷品)
About facethe secrets of emotionally effective advertising /
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(書目-電子資源)
Seducing the subconsciousthe psychology of emotional influence in advertising /
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(書目-電子資源)
The relationship of body weight and skepticism towards advertising
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(書目-電子資源)
The psychology of entertainment mediablurring the lines between entertainment and persuasion /
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(書目-電子資源)
Promoting consumer engagement through emotional branding and sensory marketing
by:
(書目-電子資源)
主題
Manipulative behavior.
Emotions.
Marketing.
Persuasion (Psychology)
Human information processing
Consumers
Business and Management.
Self-esteem.
Subliminal advertising.
Subliminal projection.
Decision making
Skepticism.
Internet marketing.
Advertising
Mass media
Body weight.
Consumer behavior.
Branding (Marketing)
Customer relations.
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