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Ted Levitt on marketing.

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Levitt, Theodore, (1925-)

Ted Levitt on marketing.

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Ted Levitt on marketing.
Author:	Levitt, Theodore,
Published:	Boston, Mass. :Harvard Business School Pub.,c2006.
Description:	viii, 226 p. :ill. ;24 cm.
Subject:	Marketing.
Online resource:	http://www.loc.gov/catdir/toc/ecip0612/2006013548.html
ISBN:	1422102068 (pbk.) :

Ted Levitt on marketing.
Levitt, Theodore,1925-

Ted Levitt on marketing. - Boston, Mass. :Harvard Business School Pub.,c2006. - viii, 226 p. :ill. ;24 cm. - A Harvard business review paperback. - Harvard business review paperback series..

Includes bibliographical references and index.

Innovative imitation -- Exploit the product life cycle -- Why business always loses -- Production-line approach to service -- The industrialization of service -- Marketing success through differentiation-of anything -- Marketing intangible products and product intangibles -- The globalization of markets -- After the sale is over -- Advertising : "the poetry of becoming" -- Creativity is not enough -- Marketing myopia.

ISBN: 1422102068 (pbk.) :NT738

LCCN: 2006013548Subjects--Topical Terms:

182957
Marketing.

LC Class. No.: HF5415 / .L4834 2006

Dewey Class. No.: 658.8

Ted Levitt on marketing.
LDR:01114cam 22002054a 450 001 177116
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008 090528s2006 maua b 001 0 eng
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020 $a 1422102068 (pbk.) : $c NT738
035 $a 00285196
042 $a pcc
050 0 0 $a HF5415 $b .L4834 2006
082 0 0 $2 22 $a 658.8
100 $a Levitt, Theodore, $d 1925- $3 258256
245 1 0 $a Ted Levitt on marketing.
260 $a Boston, Mass. : $c c2006. $b Harvard Business School Pub.,
300 $a viii, 226 p. : $b ill. ; $c 24 cm.
490 1 $a A Harvard business review paperback
504 $a Includes bibliographical references and index.
505 0 $a Innovative imitation -- Exploit the product life cycle -- Why business always loses -- Production-line approach to service -- The industrialization of service -- Marketing success through differentiation-of anything -- Marketing intangible products and product intangibles -- The globalization of markets -- After the sale is over -- Advertising : "the poetry of becoming" -- Creativity is not enough -- Marketing myopia.
650 $a Marketing. $3 182957
830 $a Harvard business review paperback series. $3 258255
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip0612/2006013548.html $z http://www.loc.gov/catdir/toc/ecip0612/2006013548.html

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1 records • Pages 1 •
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Inventory Number

No. of reservations

320000261034

西方語文圖書區(四樓)

1圖書

一般圖書

HF5415 L666 2006

一般使用(Normal)

On shelf

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1 records • Pages 1 •
1

Multimedia

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http://www.loc.gov/catdir/toc/ecip0612/2006013548.html

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