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Ted Levitt on marketing.

~

Levitt, Theodore, (1925-)

Ted Levitt on marketing.

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Ted Levitt on marketing.
作者:	Levitt, Theodore,
出版者:	Boston, Mass. :Harvard Business School Pub.,c2006.
面頁冊數:	viii, 226 p. :ill. ;24 cm.
標題:	Marketing.
電子資源:	http://www.loc.gov/catdir/toc/ecip0612/2006013548.html
ISBN:	1422102068 (pbk.) :

Ted Levitt on marketing.
Levitt, Theodore,1925-

Ted Levitt on marketing. - Boston, Mass. :Harvard Business School Pub.,c2006. - viii, 226 p. :ill. ;24 cm. - A Harvard business review paperback. - Harvard business review paperback series..

Includes bibliographical references and index.

Innovative imitation -- Exploit the product life cycle -- Why business always loses -- Production-line approach to service -- The industrialization of service -- Marketing success through differentiation-of anything -- Marketing intangible products and product intangibles -- The globalization of markets -- After the sale is over -- Advertising : "the poetry of becoming" -- Creativity is not enough -- Marketing myopia.

ISBN: 1422102068 (pbk.) :NT738

LCCN: 2006013548Subjects--Topical Terms:

182957
Marketing.

LC Class. No.: HF5415 / .L4834 2006

Dewey Class. No.: 658.8

Ted Levitt on marketing.
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245 1 0 $a Ted Levitt on marketing.
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300 $a viii, 226 p. : $b ill. ; $c 24 cm.
490 1 $a A Harvard business review paperback
504 $a Includes bibliographical references and index.
505 0 $a Innovative imitation -- Exploit the product life cycle -- Why business always loses -- Production-line approach to service -- The industrialization of service -- Marketing success through differentiation-of anything -- Marketing intangible products and product intangibles -- The globalization of markets -- After the sale is over -- Advertising : "the poetry of becoming" -- Creativity is not enough -- Marketing myopia.
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830 $a Harvard business review paperback series. $3 258255
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip0612/2006013548.html $z http://www.loc.gov/catdir/toc/ecip0612/2006013548.html

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