| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Readings in modern marketing /John A. Quelch. |
| remainder title: |
Modern marketing |
| Author: |
Quelch, John A. |
| Published: |
Hong Kong :Chinese University Press,c2006. |
| Description: |
xii, 755 p. :ill. ;23 cm. |
| Subject: |
Marketing. |
| ISBN: |
9629962799 (pbk.) : |