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The case for B2B branding :pulling a...

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Lamons, Bob.

The case for B2B branding :pulling away from the business to business pack /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The case for B2B branding :Bob Lamons.
Reminder of title:	pulling away from the business to business pack /
remainder title:	Case for business to business branding
Author:	Lamons, Bob.
Published:	Australia ;Thomson/South-Western,c2005.
Description:	xi, 214 p. :ill. ;24 cm.
Subject:	Branding (Marketing)
Online resource:	http://www.loc.gov/catdir/toc/ecip0514/2005016729.html
ISBN:	0324398654 (hbk.) :

The case for B2B branding :pulling away from the business to business pack /
Lamons, Bob.

The case for B2B branding :pulling away from the business to business pack /Case for business to business brandingBob Lamons. - 1st ed. - Australia ;Thomson/South-Western,c2005. - xi, 214 p. :ill. ;24 cm.

Includes bibliographical references (p. 207-209) and index.

ISBN: 0324398654 (hbk.) :NT$840

LCCN: 2005016729Subjects--Topical Terms:

266407
Branding (Marketing)

LC Class. No.: HD69.B7 / L234 2005

Dewey Class. No.: 658.8/27

The case for B2B branding :pulling away from the business to business pack /
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020 $a 0324398654 (hbk.) : $c NT$840
035 $a 00321447
040 $a DLC $c DLC $d BAKER $d DLC $d YDX
042 $a pcc
050 4 $a HD69.B7 $b L234 2005
082 0 0 $2 22 $a 658.8/27
100 $a Lamons, Bob. $3 266406
245 1 4 $a The case for B2B branding : $b pulling away from the business to business pack / $c Bob Lamons.
246 3 $a Case for business to business branding
250 $a 1st ed.
260 $a Australia ; $a Mason, Ohio : $c c2005. $b Thomson/South-Western,
300 $a xi, 214 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 207-209) and index.
650 $a Branding (Marketing) $3 266407
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/ecip0514/2005016729.html $z http://www.loc.gov/catdir/toc/ecip0514/2005016729.html

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1 records • Pages 1 •
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320000449951

西方語文圖書區(四樓)

1圖書

一般圖書

HD69.B7 L234 2005

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1 records • Pages 1 •
1

Multimedia

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http://www.loc.gov/catdir/toc/ecip0514/2005016729.html

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