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The case for B2B branding :pulling a...

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Lamons, Bob.

The case for B2B branding :pulling away from the business to business pack /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	The case for B2B branding :Bob Lamons.
其他題名:	pulling away from the business to business pack /
其他題名:	Case for business to business branding
作者:	Lamons, Bob.
出版者:	Australia ;Thomson/South-Western,c2005.
面頁冊數:	xi, 214 p. :ill. ;24 cm.
標題:	Branding (Marketing)
電子資源:	http://www.loc.gov/catdir/toc/ecip0514/2005016729.html
ISBN:	0324398654 (hbk.) :

The case for B2B branding :pulling away from the business to business pack /
Lamons, Bob.

The case for B2B branding :pulling away from the business to business pack /Case for business to business brandingBob Lamons. - 1st ed. - Australia ;Thomson/South-Western,c2005. - xi, 214 p. :ill. ;24 cm.

Includes bibliographical references (p. 207-209) and index.

ISBN: 0324398654 (hbk.) :NT$840

LCCN: 2005016729Subjects--Topical Terms:

266407
Branding (Marketing)

LC Class. No.: HD69.B7 / L234 2005

Dewey Class. No.: 658.8/27

The case for B2B branding :pulling away from the business to business pack /
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250 $a 1st ed.
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