| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Contemporary marketing /David L. Kurtz. |
| Author: |
Kurtz, David L. |
| Published: |
Australia ;Thomson South-Western,c2008. |
| Description: |
liv, 664, [65] p. :col. ill. ;29 cm. |
| Notes: |
"Boone & Kurtz"--Cover. |
| Subject: |
Marketing. |
| ISBN: |
0324536380 (student ed.) |