| 紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
| 正題名/作者: |
Contemporary marketing /David L. Kurtz. |
| 作者: |
Kurtz, David L. |
| 出版者: |
Australia ;Thomson South-Western,c2008. |
| 面頁冊數: |
liv, 664, [65] p. :col. ill. ;29 cm. |
| 附註: |
"Boone & Kurtz"--Cover. |
| 標題: |
Marketing. |
| ISBN: |
0324536380 (student ed.) |