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Marketing essentials /

~

Hair, Joseph F.

Marketing essentials /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing essentials /Carl McDaniel, Charles W. Lamb, Jr., Joseph F. Hair, Jr.
Author:	McDaniel, Carl D.
other author:	Lamb, Charles W.
Published:	Australia :Thomson/South-Western,c2007.
Description:	xxiii, 544 p. :col. ill. ;28 cm.
Subject:	Marketing.
ISBN:	0324366078 (ISE : pbk.) :

Marketing essentials /
McDaniel, Carl D.

Marketing essentials /Carl McDaniel, Charles W. Lamb, Jr., Joseph F. Hair, Jr. - 5th ed. - Australia :Thomson/South-Western,c2007. - xxiii, 544 p. :col. ill. ;28 cm.

Includes bibliographical references and index.

ISBN: 0324366078 (ISE : pbk.) :NT$945Subjects--Topical Terms:

182957
Marketing.

LC Class. No.: HF5415 / M134 2007

Marketing essentials /
LDR:00490nam 2200145 a 450 001 182397
005 19980523204433.0
008 090528s2007 at a 001 0 eng d
020 $a 0324366078 (ISE : pbk.) : $c NT$945
035 $a 00323959
050 4 $a HF5415 $b M134 2007
100 $a McDaniel, Carl D. $3 199078
245 1 0 $a Marketing essentials / $c Carl McDaniel, Charles W. Lamb, Jr., Joseph F. Hair, Jr.
250 $a 5th ed.
260 $a Australia : $c c2007. $b Thomson/South-Western,
300 $a xxiii, 544 p. : $b col. ill. ; $c 28 cm.
504 $a Includes bibliographical references and index.
650 $a Marketing. $3 182957
650 $a Marketing $x Management. $3 200067
700 $a Lamb, Charles W. $3 211936
700 $a Hair, Joseph F. $3 185401

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320000461428

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1圖書

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HF5415 M134 2007

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1 records • Pages 1 •
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