| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Marketing essentials /Carl McDaniel, Charles W. Lamb, Jr., Joseph F. Hair, Jr. |
| Author: |
McDaniel, Carl D. |
| other author: |
Lamb, Charles W. |
| Published: |
Australia :Thomson/South-Western,c2007. |
| Description: |
xxiii, 544 p. :col. ill. ;28 cm. |
| Subject: |
Marketing. |
| ISBN: |
0324366078 (ISE : pbk.) : |