| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Marketing /Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. |
| Author: |
Lamb, Charles W. |
| other author: |
McDaniel, Carl D. |
| Published: |
Australia ;Thomson/South-Western,c2008. |
| Description: |
xxxi, 671 p. :col. ill. ;29 cm. |
| Subject: |
MarketingManagement. |
| ISBN: |
0324362080 (hbk. : student ed.) |