| 紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
| 正題名/作者: |
Marketing /Charles W. Lamb, Joseph F. Hair, Jr., Carl McDaniel. |
| 作者: |
Lamb, Charles W. |
| 其他作者: |
McDaniel, Carl D. |
| 出版者: |
Australia ;Thomson/South-Western,c2008. |
| 面頁冊數: |
xxxi, 671 p. :col. ill. ;29 cm. |
| 標題: |
MarketingManagement. |
| ISBN: |
0324362080 (hbk. : student ed.) |