國立高雄大學圖資館 |

Language: English

Back

Key Account Management in Business-t...

SpringerLink (Online service)

Key Account Management in Business-to-Business MarketsAn Assessment of Its Economic Value /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Key Account Management in Business-to-Business Marketsby Stefan Wengler.
Reminder of title:	An Assessment of Its Economic Value /
Author:	Wengler, Stefan.
Published:	Wiesbaden :Deutscher UniversitSts-Verlag \| GWV Fachverlage GmbH, Wiesbaden,2006.
Description:	xiv, 294 p. ill., digital ;24 cm.
Contained By:	Springer e-books
Subject:	MarketingKey accounts.
Online resource:	http://dx.doi.org/10.1007/978-3-8350-9355-3
ISBN:	9783835005174 (paper)

Key Account Management in Business-to-Business MarketsAn Assessment of Its Economic Value /
Wengler, Stefan.

Key Account Management in Business-to-Business MarketsAn Assessment of Its Economic Value /[electronic resource] :by Stefan Wengler. - Wiesbaden :Deutscher UniversitSts-Verlag | GWV Fachverlage GmbH, Wiesbaden,2006. - xiv, 294 p. ill., digital ;24 cm.

ISBN: 9783835005174 (paper)Subjects--Topical Terms:

201721
Marketing
--Key accounts.

LC Class. No.: HF5438.8.K48 / .W46 2006

Dewey Class. No.: 658.85

Key Account Management in Business-to-Business MarketsAn Assessment of Its Economic Value /
LDR:00891nmm _22002295a_450 001 187282
003 Springer
005 20080428150315.0
006 m d
007 cr nn 008maaau
008 090528s2006 gw j eng d
020 $a 9783835005174 (paper)
020 $a 9783835093553 (electronic bk.)
035 $a 00335835
050 1 4 $a HF5438.8.K48 $b .W46 2006
082 0 4 $2 22 $a 658.85
090 $a HF5438.8.K48 $b .W474 2006
100 0 $a Wengler, Stefan. $3 280947
245 1 0 $a Key Account Management in Business-to-Business Markets $b An Assessment of Its Economic Value / $c by Stefan Wengler. $h [electronic resource] :
260 # $a Wiesbaden : $c 2006. $b Deutscher UniversitSts-Verlag | GWV Fachverlage GmbH, Wiesbaden,
300 $a xiv, 294 p. $b ill., digital ; $c 24 cm.
650 # 0 $a Marketing $x Key accounts. $3 201721
650 # 0 $a Consumers $x Management. $3 280948
650 # 0 $a Transaction costs $x Management. $3 280949
650 # 0 $a Economics/Management Science. $3 273684
650 # 0 $a Marketing. $3 182957
650 # 0 $a Selling $x Key accounts. $3 245214
710 0 # $a SpringerLink (Online service) $3 273601
773 0 # $t Springer e-books
856 4 0 $u http://libsw.nuk.edu.tw:81/login?url=http://dx.doi.org/10.1007/978-3-8350-9355-3 $z http://dx.doi.org/10.1007/978-3-8350-9355-3
950 $a Business and Economics (Springer-11643; ZDB-2-SBE)