Marketing - Key accounts.

Key account management and planning :the comprehensive handbook for managing your company's most important strategic asset / by: (Language materials, printed)

Key Account Management in Business-to-Business MarketsAn Assessment of Its Economic Value / by: (Electronic resources)

Business relationship management and marketingmastering business markets / by: (Electronic resources)

Handbook of strategic account managementa comprehensive resource / by: (Electronic resources)

Key account managementthe definitive guide / by: (Electronic resources)

Marketing.

Business Strategy/Leadership.

Selling

Consumers

Industrial marketing.

Market Research.

Relationship marketing.

Customer relations

Sales/Distribution/Call Center/Customer Service.

Marketing

Transaction costs

Economics/Management Science.

Sales management.

Customer relations.