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Key Account Management in Business-t...

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Key Account Management in Business-to-Business MarketsAn Assessment of Its Economic Value /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Key Account Management in Business-to-Business Marketsby Stefan Wengler.
其他題名:	An Assessment of Its Economic Value /
作者:	Wengler, Stefan.
出版者:	Wiesbaden :Deutscher UniversitSts-Verlag \| GWV Fachverlage GmbH, Wiesbaden,2006.
面頁冊數:	xiv, 294 p. ill., digital ;24 cm.
Contained By:	Springer e-books
標題:	MarketingKey accounts.
電子資源:	http://dx.doi.org/10.1007/978-3-8350-9355-3
ISBN:	9783835005174 (paper)

Key Account Management in Business-to-Business MarketsAn Assessment of Its Economic Value /
Wengler, Stefan.

Key Account Management in Business-to-Business MarketsAn Assessment of Its Economic Value /[electronic resource] :by Stefan Wengler. - Wiesbaden :Deutscher UniversitSts-Verlag | GWV Fachverlage GmbH, Wiesbaden,2006. - xiv, 294 p. ill., digital ;24 cm.

ISBN: 9783835005174 (paper)Subjects--Topical Terms:

201721
Marketing
--Key accounts.

LC Class. No.: HF5438.8.K48 / .W46 2006

Dewey Class. No.: 658.85

Key Account Management in Business-to-Business MarketsAn Assessment of Its Economic Value /
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