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Experiential marketing :how to get c...

Schmitt, Bernd.

Experiential marketing :how to get customers to sense, feel, think, act, and relate to your company and brands /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Experiential marketing :Bernd H. Schmitt.
其他題名:	how to get customers to sense, feel, think, act, and relate to your company and brands /
作者:	Schmitt, Bernd.
出版者:	New York :Free Press,c1999.
面頁冊數:	xix, 280 p. :ill. ;25 cm.
標題:	Branding (Marketing)
電子資源:	http://www.loc.gov/catdir/enhancements/fy0641/99018003-s.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0631/99018003-t.html
電子資源:	http://www.loc.gov/catdir/bios/simon051/99018003.html
電子資源:	http://www.loc.gov/catdir/description/simon033/99018003.html
ISBN:	0684854236 :

Experiential marketing :how to get customers to sense, feel, think, act, and relate to your company and brands /
Schmitt, Bernd.

Experiential marketing :how to get customers to sense, feel, think, act, and relate to your company and brands /Bernd H. Schmitt. - New York :Free Press,c1999. - xix, 280 p. :ill. ;25 cm.

Includes bibliographical references (p. 255-265) and index.

ISBN: 0684854236 :NT$760

LCCN: 99018003 Subjects--Topical Terms:

266407
Branding (Marketing)

LC Class. No.: HF5415.13 / S355 1999

Dewey Class. No.: 658.8/27

Experiential marketing :how to get customers to sense, feel, think, act, and relate to your company and brands /
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082 0 0 $2 21 $a 658.8/27
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245 1 0 $a Experiential marketing : $b how to get customers to sense, feel, think, act, and relate to your company and brands / $c Bernd H. Schmitt.
260 $a New York : $c c1999. $b Free Press,
300 $a xix, 280 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. 255-265) and index.
650 $a Branding (Marketing) $3 266407
650 $a Corporate image. $3 235990
856 4 1 $3 Sample text $u http://www.loc.gov/catdir/enhancements/fy0641/99018003-s.html $z http://www.loc.gov/catdir/enhancements/fy0641/99018003-s.html
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/enhancements/fy0631/99018003-t.html $z http://www.loc.gov/catdir/enhancements/fy0631/99018003-t.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/bios/simon051/99018003.html $z http://www.loc.gov/catdir/bios/simon051/99018003.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/simon033/99018003.html $z http://www.loc.gov/catdir/description/simon033/99018003.html

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http://www.loc.gov/catdir/enhancements/fy0631/99018003-t.html
http://www.loc.gov/catdir/bios/simon051/99018003.html
http://www.loc.gov/catdir/description/simon033/99018003.html

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