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IMC, the next generationfive steps f...

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IMC, the next generationfive steps for delivering value and measuring financial returns /

Record Type:	Electronic resources : Monograph/item
Title/Author:	IMC, the next generationby Don E. Schultz, Heidi F. Schultz.
Reminder of title:	five steps for delivering value and measuring financial returns /
Author:	Schultz, Don E.
other author:	Schultz, Heidi F.
Published:	New York :McGraw-Hill,c2004.
Description:	xxiii, 408 p. :ill. ;24 cm.
Notes:	Title from e-book title screen (viewed October 15, 2007).
Subject:	Marketing.
Online resource:	Connect to MyiLibrary resource
ISBN:	9786610230037

IMC, the next generationfive steps for delivering value and measuring financial returns /
Schultz, Don E.

IMC, the next generationfive steps for delivering value and measuring financial returns /[electronic resource]by Don E. Schultz, Heidi F. Schultz. - New York :McGraw-Hill,c2004. - xxiii, 408 p. :ill. ;24 cm.

Title from e-book title screen (viewed October 15, 2007).

Electronic reproduction.
UK :
MyiLibrary,
2007

Access may be limited to MIL affiliated libraries.

ISBN: 9786610230037

LCCN: 2003003687Subjects--Topical Terms:

182957
Marketing.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415 / .S3595 2004eb

Dewey Class. No.: 658.8

IMC, the next generationfive steps for delivering value and measuring financial returns /
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020 $z 0071436219 (electronic bk.)
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040 $a UK-RwCLS $c UK-RwCLS
050 1 4 $a HF5415 $b .S3595 2004eb
082 0 4 $2 21 $a 658.8
100 0 $a Schultz, Don E. $3 297303
245 1 0 $a IMC, the next generation $b five steps for delivering value and measuring financial returns / $c by Don E. Schultz, Heidi F. Schultz. $h [electronic resource]
260 # $a New York : $c c2004. $b McGraw-Hill,
300 $a xxiii, 408 p. : $b ill. ; $c 24 cm.
500 $a Title from e-book title screen (viewed October 15, 2007).
533 $a Electronic reproduction. $b UK : $c MyiLibrary, $d 2007 $n Access may be limited to MIL affiliated libraries. $n Available via World Wide Web.
650 # 0 $a Marketing. $3 182957
650 # 0 $a Business communication. $3 199978
650 # 0 $a Brand name products. $3 202795
650 # 0 $a Customer services. $3 200368
655 # 0 $a Electronic books. $2 local. $3 214472
700 0 # $a Schultz, Heidi F. $3 297302
710 0 # $a MyiLibrary. $3 286823
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