| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Marketing management /Philip Kotler, Kevin Lane Keller. |
| Author: |
Kotler, Philip. |
| other author: |
Keller, Kevin Lane, |
| Published: |
Upper Saddle River, N.J. :Pearson Prentice Hall,c2009. |
| Description: |
1 v. (various pagings) :col. ill. ;29 cm. |
| Subject: |
MarketingManagement. |
| ISBN: |
0131357972 (pbk.) |