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Marketing management /

~

Kotler, Philip.

Marketing management /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Marketing management /Philip Kotler.
Author:	Kotler, Philip.
Published:	Upper Saddle River, N.J. :Prentice Hall,c2003.
Description:	1 v. (various pagings) :col. ill. ;27 cm.
Notes:	Various multi-media instructional aids, including a web site, are available to supplement the text.
Subject:	Marketing.
ISBN:	0130336297

Marketing management /
Kotler, Philip.

Marketing management /Philip Kotler. - 11th ed. - Upper Saddle River, N.J. :Prentice Hall,c2003. - 1 v. (various pagings) :col. ill. ;27 cm.

Various multi-media instructional aids, including a web site, are available to supplement the text.

Includes bibliographical references and indexes.

ISBN: 0130336297

LCCN: 2002022481Subjects--Topical Terms:

182957
Marketing.

LC Class. No.: HF5415.13 / K64 2003

Dewey Class. No.: 658.8

Marketing management /
LDR:00895cam _22002892a_450 001 206988
003 OCoLC
003 oLC
005 20080417155200.0
005 080417155200.0
008 090730s2003 njua b 001 0 eng
010 $a 2002022481
020 $a 0130336297
020 $a 9780130336293
020 $a 0130497150 ( pbk. international edition)
035 $a 00372261
040 $a DLC $c DLC $d BAKER $d XTL $d NLGGC $d BTCTA $d YDXCP $d YMG
041 $a eng
042 $a pcc
049 $a YMGA
050 0 0 $a HF5415.13 $b K64 2003
082 0 0 $a 658.8 $2 21
100 $a Kotler, Philip. $3 217351
245 1 0 $a Marketing management / $c Philip Kotler.
250 $a 11th ed.
260 $a Upper Saddle River, N.J. : $c c2003. $b Prentice Hall,
300 $a 1 v. (various pagings) : $b col. ill. ; $c 27 cm.
500 $a Various multi-media instructional aids, including a web site, are available to supplement the text.
504 $a Includes bibliographical references and indexes.
650 $a Marketing. $3 182957
650 $a Strategisch management. $2 gtt $3 271873
650 $a Marketing $x Management. $3 200067
650 $a Administracion de mercadeo. $3 321943

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Items

2 records • Pages 1 •
1

Inventory Number

No. of reservations

320000501371

西方語文圖書區(四樓)

1圖書

一般圖書

HF5415.13 K87 2003

一般使用(Normal)

On shelf

0

320000650871

西方語文圖書區(四樓)

1圖書

一般圖書

HF5415.13 K87 2003 c.2

一般使用(Normal)

On shelf

0

2 records • Pages 1 •
1

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