紀錄類型: |
書目-語言資料,印刷品
: Monograph/item
|
正題名/作者: |
Marketing management /Philip Kotler. |
作者: |
Kotler, Philip. |
出版者: |
Upper Saddle River, N.J. :Prentice Hall,c2003. |
面頁冊數: |
1 v. (various pagings) :col. ill. ;27 cm. |
附註: |
Various multi-media instructional aids, including a web site, are available to supplement the text. |
標題: |
Marketing. |
ISBN: |
0130336297 |