| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Contemporary marketing /Louis E. Boone, David L. Kurtz. |
| Author: |
Boone, Louis E. |
| other author: |
Kurtz, David L. |
| Published: |
Fort Worth :Thomson Learning,2002. |
| Description: |
xxxiii, 619, [82] p. :ill. (some col.) ;28 cm. |
| Notes: |
Based on Contemporary marketing 10th ed. |
| Series: |
The Dryden Press series in marketing. |
| Subject: |
Marketing. |
| ISBN: |
0030339138 (alk. paper) |