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Management of marketing

~

Lancaster, Geoffrey, (1938-)

Management of marketing

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Management of marketingGeoff Lancaster and Paul Reynolds.
作者:	Lancaster, Geoffrey,
其他作者:	Reynolds, Paul.
出版者:	Oxford ;Elsevier/Butterworth-Heinemann,2005.
面頁冊數:	xi, 410 p. :ill. ;24 cm.
標題:	MarketingManagement.
電子資源:	An electronic book accessible through the World Wide Web; click to view

Management of marketing
Lancaster, Geoffrey,1938-

Management of marketing[electronic resource] /Geoff Lancaster and Paul Reynolds. - Oxford ;Elsevier/Butterworth-Heinemann,2005. - xi, 410 p. :ill. ;24 cm.

Includes bibliographical references and index.

Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.

Available via World Wide Web.

Nat. Bib. No.: GBA456519bnb

UkSubjects--Topical Terms:

200067
Marketing
--Management.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.13 / .L336 2005eb

Dewey Class. No.: 658.8

Management of marketing
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260 # $a Oxford ; $a Burlington, MA : $c 2005. $b Elsevier/Butterworth-Heinemann,
300 $a xi, 410 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. $b Palo Alto, Calif. : $c ebrary, $d 2009. $n Available via World Wide Web. $n Access may be limited to ebrary affiliated libraries.
650 # 0 $a Marketing $x Management. $3 200067
655 # 7 $a Electronic books. $2 local. $3 214472
700 1 # $a Reynolds, Paul. $3 258096
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856 4 0 $u http://libsw.nuk.edu.tw:81/login?url=http://site.ebrary.com/lib/nukslib/Doc?id=10138544 $z An electronic book accessible through the World Wide Web; click to view

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