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Management of marketing
~
Lancaster, Geoffrey, (1938-)
Management of marketing
Record Type:
Electronic resources : Monograph/item
Title/Author:
Management of marketingGeoff Lancaster and Paul Reynolds.
Author:
Lancaster, Geoffrey,
other author:
Reynolds, Paul.
Published:
Oxford ;Elsevier/Butterworth-Heinemann,2005.
Description:
xi, 410 p. :ill. ;24 cm.
Subject:
MarketingManagement.
Online resource:
An electronic book accessible through the World Wide Web; click to view
Management of marketing
Lancaster, Geoffrey,1938-
Management of marketing
[electronic resource] /Geoff Lancaster and Paul Reynolds. - Oxford ;Elsevier/Butterworth-Heinemann,2005. - xi, 410 p. :ill. ;24 cm.
Includes bibliographical references and index.
Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.
Available via World Wide Web.
Nat. Bib. No.: GBA456519bnb
UkSubjects--Topical Terms:
200067
Marketing
--Management.Index Terms--Genre/Form:
214472
Electronic books.
LC Class. No.: HF5415.13 / .L336 2005eb
Dewey Class. No.: 658.8
Management of marketing
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xi, 410 p. :
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Includes bibliographical references and index.
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An electronic book accessible through the World Wide Web; click to view
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EB HF5415.13 L244 2005
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http://libsw.nuk.edu.tw:81/login?url=http://site.ebrary.com/lib/nukslib/Doc?id=10138544
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