| Record Type: |
Electronic resources
: Monograph/item
|
| Title/Author: |
Brand riskDavid Abrahams. |
| Reminder of title: |
adding risk literacy to brand management / |
| Author: |
Abrahams, David, |
| Published: |
Aldershot, Hampshire, England ;Gower,c2008. |
| Description: |
x, 212 p. :ill. ;26 cm. |
| Notes: |
Title from e-book title screen (viewed June 16, 2008). |
| Subject: |
Branding (Marketing) |
| Online resource: |
Connect to MyiLibrary resource |
| ISBN: |
9786611189723 |