| 紀錄類型: |
書目-電子資源
: Monograph/item
|
| 正題名/作者: |
Brand riskDavid Abrahams. |
| 其他題名: |
adding risk literacy to brand management / |
| 作者: |
Abrahams, David, |
| 出版者: |
Aldershot, Hampshire, England ;Gower,c2008. |
| 面頁冊數: |
x, 212 p. :ill. ;26 cm. |
| 附註: |
Title from e-book title screen (viewed June 16, 2008). |
| 標題: |
Branding (Marketing) |
| 電子資源: |
Connect to MyiLibrary resource |
| ISBN: |
9786611189723 |