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Underdog advertisingproven principle...

Flowers, Paul W.

Underdog advertisingproven principles to compete and win against the giants in any industry /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Underdog advertisingPaul W. Flowers.
其他題名:	proven principles to compete and win against the giants in any industry /
作者:	Flowers, Paul W.
出版者:	Dallas, Tex. :Brown Books,c2006.
面頁冊數:	x, 214 p. :ill. ;24 cm.
附註:	Title from e-book title screen (viewed July 28, 2008).
標題:	Advertising.
電子資源:	Connect to MyiLibrary resource
ISBN:	9786611377366

Underdog advertisingproven principles to compete and win against the giants in any industry /
Flowers, Paul W.

Underdog advertisingproven principles to compete and win against the giants in any industry /[electronic resource] :Paul W. Flowers. - Dallas, Tex. :Brown Books,c2006. - x, 214 p. :ill. ;24 cm.

Title from e-book title screen (viewed July 28, 2008).

Includes bibliographical references and index.

Electronic reproduction.
UK :
MyiLibrary,
2008

Available via World Wide Web.

ISBN: 9786611377366

LCCN: 2005931296Subjects--Topical Terms:

191710
Advertising.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5823 / .F55 2006eb

Dewey Class. No.: 659.1/13

Underdog advertisingproven principles to compete and win against the giants in any industry /
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020 $z 1933285354 (Paper)
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245 1 0 $a Underdog advertising $h [electronic resource] : $b proven principles to compete and win against the giants in any industry / $c Paul W. Flowers.
260 $a Dallas, Tex. : $c c2006. $b Brown Books,
300 $a x, 214 p. : $b ill. ; $c 24 cm.
500 $a Title from e-book title screen (viewed July 28, 2008).
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. $b UK : $c MyiLibrary, $d 2008 $n Available via World Wide Web. $n Access may be limited to MIL affiliated libraries.
650 0 $a Advertising. $3 191710
650 0 $a Advertising campaigns. $3 211029
650 0 $a Marketing. $3 182957
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