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Building buzz to beat the big boyswo...

O'Leary, Steve.

Building buzz to beat the big boysword-of-mouth marketing for small businesses /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Building buzz to beat the big boysSteve O'Leary and Kim Sheehan.
Reminder of title:	word-of-mouth marketing for small businesses /
Author:	O'Leary, Steve.
other author:	Sheehan, Kim.
Published:	Westport, Conn. :Praeger Publishers,2008.
Description:	xvi, 178 p. :ill. ;25 cm.
Subject:	Word-of-mouth advertising.
Online resource:	An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.
ISBN:	0313345996 (e-Book)

Building buzz to beat the big boysword-of-mouth marketing for small businesses /
O'Leary, Steve.

Building buzz to beat the big boysword-of-mouth marketing for small businesses /[electronic resource] :Steve O'Leary and Kim Sheehan. - Westport, Conn. :Praeger Publishers,2008. - xvi, 178 p. :ill. ;25 cm.

Includes bibliographical references and index.

ISBN: 0313345996 (e-Book)

LCCN: 2007041080Subjects--Topical Terms:

266578
Word-of-mouth advertising.

LC Class. No.: HF5827.95 / .O44 2008

Dewey Class. No.: 658.8/72

Building buzz to beat the big boysword-of-mouth marketing for small businesses /
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010 $a 2007041080
020 $a 0313345996 (e-Book)
020 $a 9780313345999 (e-Book)
020 $a 0313345988 (alk. paper)
020 $a 9780313345982 (alk. paper)
035 $a (OCoLC)ocn174040218
035 $a ABC0313345996
040 $a DLC $c DLC $d YDX $d BAKER $d BTCTA $d YDXCP $d UKM $d DLC
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245 1 0 $a Building buzz to beat the big boys $h [electronic resource] : $b word-of-mouth marketing for small businesses / $c Steve O'Leary and Kim Sheehan.
260 # $a Westport, Conn. : $c 2008. $b Praeger Publishers,
300 $a xvi, 178 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references and index.
650 # 0 $a Word-of-mouth advertising. $3 266578
650 # 0 $a Small business $x Marketing. $3 350947
700 1 # $a Sheehan, Kim. $3 350945
776 0 # $c Original $z 0313345988
856 4 0 $3 Bibliographic record display $u http://libsw.nuk.edu.tw:81/login?url=http://ebooks.abc-clio.com/?isbn=9780313345999 $z An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.