Word-of-mouth advertising.

Word of mouth marketing :how smart companies get people talking / by: (書目-語言資料,印刷品)

Building buzz to beat the big boysword-of-mouth marketing for small businesses / by: (書目-電子資源)

The seven principles of wom and buzz marketingcrossing the tipping point / by: (書目-電子資源)

Ripple effecthow empowered involvement drives word of mouth / by: (書目-電子資源)

Managing negative word-of-mouth on social media platformsthe effect of hotel management responses on observers' purchase intention / by: (書目-電子資源)

Electronic word of mouth (eWOM) in the marketing contexta state of the art analysis and future directions / by: (書目-電子資源)

Measuring electronic word-of-mouth effectivenessdeveloping and applying the eWOM trust scale / by: (書目-電子資源)

Oscar buzz and the influence of word of mouth on movie success by: (書目-電子資源)

Word-of-mouth advertising.

Marketing.

Business/Management Science, general.

Media and Communication.

Business and Management.

Hotel management.

Information Systems Applications (incl. Internet)

Internet marketing.

Media Management.

Small business

Social media

Advertising

Business referrals.

Business Information Systems.

Motion pictures

Film/TV Industry.

Popular Culture.

Economics/Management Science.

Tourism Management.

Online Marketing/Social Media.

American Cinema and TV.

Management/Business for Professionals.