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Value creation of firm-established brand communities

Record Type:	Electronic resources : Monograph/item
Title/Author:	Value creation of firm-established brand communitiesby Philipp Wiegandt.
Author:	Wiegandt, Philipp.
Published:	Wiesbaden :Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden,2009.
Description:	xvii, 211 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Marketing.
Online resource:	http://dx.doi.org/10.1007/978-3-8349-8460-9
ISBN:	9783834984609 (electronic bk.)

Value creation of firm-established brand communities
Wiegandt, Philipp.

Value creation of firm-established brand communities[electronic resource] /by Philipp Wiegandt. - Wiesbaden :Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden,2009. - xvii, 211 p. :ill., digital ;24 cm.

ISBN: 9783834984609 (electronic bk.)Subjects--Topical Terms:

182957
Marketing.

LC Class. No.: HF5415.3 / .W544 2009

Dewey Class. No.: 658.8343

Value creation of firm-established brand communities
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020 $a 9783834984609 (electronic bk.)
020 $a 9783834921239 (paper)
035 $a 978-3-8349-2123-9
050 0 4 $a HF5415.3 $b .W544 2009
082 0 4 $a 658.8343 $2 22
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100 1 $a Wiegandt, Philipp. $3 384449
245 1 0 $a Value creation of firm-established brand communities $h [electronic resource] / $c by Philipp Wiegandt.
260 $a Wiesbaden : $b Gabler Verlag / GWV Fachverlage GmbH, Wiesbaden, $c 2009.
300 $a xvii, 211 p. : $b ill., digital ; $c 24 cm.
650 2 4 $a Marketing. $3 182957
650 0 $a Brand loyalty. $3 290468
650 0 $a Consumer behavior $x Social aspects. $3 384450
650 0 $a Online social networks $x Economic aspects. $3 384451
650 1 4 $a Economics/Management Science. $3 273684
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773 0 $t Springer eBooks
856 4 0 $u http://dx.doi.org/10.1007/978-3-8349-8460-9
950 $a Business and Economics (Springer-11643)

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000000036649

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EB HF5415.3 W645 2009

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http://dx.doi.org/10.1007/978-3-8349-8460-9

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