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Lead generation for the complex sale...

Carroll, Brian J. (1970-.)

Lead generation for the complex sale :boost the quality and quantity of leads to increase your ROI

Record Type:	Electronic resources : Monograph/item
Title/Author:	Lead generation for the complex sale :Brian J. Carroll.
Reminder of title:	boost the quality and quantity of leads to increase your ROI
Author:	Carroll, Brian J.
Published:	New York :McGraw-Hill,c2006.
Description:	xiii, 218 p. :ill.
Subject:	Sales management.
Online resource:	Click for full text (McGrawHill)
ISBN:	0071458972

Lead generation for the complex sale :boost the quality and quantity of leads to increase your ROI
Carroll, Brian J.1970-.

Lead generation for the complex sale :boost the quality and quantity of leads to increase your ROI[electronic resource] /Brian J. Carroll. - New York :McGraw-Hill,c2006. - xiii, 218 p. :ill.

Essential lead generation -- Marketing and sales : one team in the complex sale -- Defining your best lead -- Lead generation ROI depends on data quality -- The value proposition -- Building the lead generation plan-- critical success factors -- Synergies in tactics -- The phone -- E-mailing with credibility -- Public relations and lead generation -- Event marketing -- Lead generation on the Web -- Lead generation and direct mail -- Lead generation and referrals -- Blogs, podcasting, and the brave new world of lead generation -- Working with your leads -- ROI measurement and metrics -- Lead nurturing.

ISBN: 0071458972

LCCN: 2005020712Subjects--Topical Terms:

199447
Sales management.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5438.4 / .C365 2006

Dewey Class. No.: 658.8/1

Lead generation for the complex sale :boost the quality and quantity of leads to increase your ROI
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035 $a (OCoLC)ocm61204310
035 $a (OCoLC)61204310 $z (OCoLC)79456746
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100 1 $a Carroll, Brian J. $q (Brian James), $d 1970-. $3 397278
245 1 0 $a Lead generation for the complex sale : $b boost the quality and quantity of leads to increase your ROI $h [electronic resource] / $c Brian J. Carroll.
260 $a New York : $b McGraw-Hill, $c c2006.
300 $a xiii, 218 p. : $b ill.
505 0 $a Essential lead generation -- Marketing and sales : one team in the complex sale -- Defining your best lead -- Lead generation ROI depends on data quality -- The value proposition -- Building the lead generation plan-- critical success factors -- Synergies in tactics -- The phone -- E-mailing with credibility -- Public relations and lead generation -- Event marketing -- Lead generation on the Web -- Lead generation and direct mail -- Lead generation and referrals -- Blogs, podcasting, and the brave new world of lead generation -- Working with your leads -- ROI measurement and metrics -- Lead nurturing.
650 0 $a Sales management. $3 199447
650 0 $a Relationship marketing. $3 187343
655 7 $a Electronic books. $2 local. $3 214472
856 4 $u http://taebcmgh.sa.libraryandbook.net/FE/advanceSearch.do?method=toView&id=YsdsdebY187120faY $z Click for full text (McGrawHill)