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The ultimate small business marketing toolkit :all the tips, forms, and strategies you'll ever need

Record Type:	Electronic resources : Monograph/item
Title/Author:	The ultimate small business marketing toolkit :Beth Goldstein.
Reminder of title:	all the tips, forms, and strategies you'll ever need
Author:	Goldstein, Beth.
Published:	New York :McGraw-Hill,c2007.
Description:	xii, 322 p. :ill.
Subject:	MarketingManagement.
Online resource:	Click for full text (McGrawHill)
ISBN:	0071477187 (alk. paper)

The ultimate small business marketing toolkit :all the tips, forms, and strategies you'll ever need
Goldstein, Beth.

The ultimate small business marketing toolkit :all the tips, forms, and strategies you'll ever need[electronic resource] /Beth Goldstein. - New York :McGraw-Hill,c2007. - xii, 322 p. :ill.

Introduction -- Milestone 1: How well do you know yourself and your customers? -- Are you ready? business vision and the entrepreneur -- Developing a customer profile -- Determining customer lifetime value -- Milestone 2: Research on an entrepreneur's budget -- Turning data into knowledge -- Primary research: surveys get you to the source -- Improving the reliability of your data -- Milestone 3: Looking outward, then in -- Secondary research: what's happening in your world? -- Everybody's got options: competition, substitutes, and inertia -- What are you really good at doing? -- Milestone 4: seize the opportunities -- Identifying partnership strategies -- Breaking new ground -- Milestone 5: pick your tools: the marketing mix -- Building a brand: perception is reality -- Marketing in action -- The power of the web -- Milestone 6: Why entrepreneurs must know how to sell -- Personal selling skills -- Networking -- The elevator pitch -- Milestone 7: Relationship management -- The sales process: tips and strategies for success -- Managing your sales cycle -- Milestone 8: Turning your business vision into reality -- Laying the foundation for a marketing plan -- Passion as a strategy -- Conclusion.

System requirements for accompanying CD-ROM: Windows 2000 or higher.

ISBN: 0071477187 (alk. paper)

LCCN: 2007004626Subjects--Topical Terms:

200067
Marketing
--Management.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.13 / .G58 2007

Dewey Class. No.: 658.8

The ultimate small business marketing toolkit :all the tips, forms, and strategies you'll ever need
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505 0 $a Introduction -- Milestone 1: How well do you know yourself and your customers? -- Are you ready? business vision and the entrepreneur -- Developing a customer profile -- Determining customer lifetime value -- Milestone 2: Research on an entrepreneur's budget -- Turning data into knowledge -- Primary research: surveys get you to the source -- Improving the reliability of your data -- Milestone 3: Looking outward, then in -- Secondary research: what's happening in your world? -- Everybody's got options: competition, substitutes, and inertia -- What are you really good at doing? -- Milestone 4: seize the opportunities -- Identifying partnership strategies -- Breaking new ground -- Milestone 5: pick your tools: the marketing mix -- Building a brand: perception is reality -- Marketing in action -- The power of the web -- Milestone 6: Why entrepreneurs must know how to sell -- Personal selling skills -- Networking -- The elevator pitch -- Milestone 7: Relationship management -- The sales process: tips and strategies for success -- Managing your sales cycle -- Milestone 8: Turning your business vision into reality -- Laying the foundation for a marketing plan -- Passion as a strategy -- Conclusion.
538 $a System requirements for accompanying CD-ROM: Windows 2000 or higher.
538 $a System requirements for accompanying CD-ROM: Microsoft Windows 2000 or higher; Adobe Acrobat Reader 7.
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650 0 $a Small business $x Marketing. $3 350947
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